RCOC coverage in Autism Parenting Magazine
Hello All: I’m pleased to share some more great media coverage for RCOC! The current issue of Autism Parenting Magazine features a two-page Q&A interview with Board Member Liza Krassner that our PR team placed. You’ll note that the piece, which appears on pages 52-53, is very eye-catching with a large photo. We also get credit and exposure on the page 5 Table of Contents.
We are delighted with this story and how it supports our strategic plan, and will be leveraging the coverage by sharing it on RCOC’s social pages and, as appropriate, in our legislative outreach.
This piece is also a good reminder of the sometimes lengthy process involved in securing earned media coverage. Our team has actually been working on this since October — pitching the story, following up with the reporter, working with Liza on the piece, and then continuing to follow up to nail down a run date.
As always, please don’t hesitate to contact me if you have questions and also feel free to share the story with your own social media networks.